The European Talent Exchange Program 2.0
Music Export Norway er norsk deltaker i dette flerårige prosjektet med 14 europeiske partnere. Prosjektet ledes fra Nederland og går over en periode på fem år.
The objective of the European Talent Exchange Program (ETEP) is to create circulation, promotion and exposure for European artists and repertoire within Europe. The fact is that the music heard at music festivals and on the radio is mainly US or Anglo American repertoire or national repertoire. There is hardly any exchange of European Pop music repertoire from one European country to another. Both for cultural and economical reasons it is a problem that European artists have little access to the European music market. The result of the US/UK dominated market is the invisibility of European artists for the European audiences. The European Talent Exchange Program was started to provide actual performances at big summer festivals in other European countries with support from radio stations creating better opportunities for European artists in the European popular music market, create European careers for European artists and let European audiences hear European music.
The growing numbers of artists and performances participating in the ETEP festivals show that this program works. However, the growth and the awareness of the ETEP program has to be take to the next level to prolong success and to secure the transnational mobility of European artists and to enhance the intercultural exchanges between artists from one European country towards an audiences in another European country.
To secure the ETEP strategy and to maintain the ultimate goal of European music market for European artists, a new program is developed; the European Talent Exchange Program 2.0. In this program the objectives are stretched towards reaching more artists from all European countries with a focus on Central Eastern Europe, with the use of social media and more web presence, a tighter cross media partnership with EBU radio stations and other media, a sustainable growth of participating festivals and the raise of the support in the production costs for the European artists on these festivals.
Europeiske partnere:
- Stichting Noorderslag (NL) Leder
- Bureau Export de la Musique Française (FR)
- European Music Office (BE)
- EXIT Festival (RS)
- Finnish Music Information Centre (FI)
- Fondazione Arezzo Wave Italia (IT)
- Initiative Musik GmbH (DE)
- Institut Català de les Indústries Culturals (ES)
- MICA - Music Information Center Austria (AT)
- Music Export Norway A/S (NO)
- Muziekcentrum Vlaanderen (BE)
- SZIGET Festival (HU)
- Wallonie-Bruxelles Musiques (BE)
- Yourope (DK)
Varighet: 2011 - 2016
Tilskudd fra EUs kulturprogram: 2 150 000 € (Ca. 17,2 millioner kroner)